Bioré launched a multi-brand campaign encouraging Gen Z girls to embrace the spotlight with confidence, knowing they're protected by Bioré throughout the day.
We featured Bioré's brand ambassador, My Anh, and introduced the blue spotlight as a visual metaphor for Bioré's multi-protection. The spotlight follows her through different moments of her day, representing protection against dust, UV rays, and bacteria as she confidently makes her way to her moment on stage.
Key Visual
Teaser Post
Launch Post and iTVC
Sustaining Social Posts
Credits:
Ngoc Nguyen - Creative Director
Yuko Mitsuhashi - Senior Art Director
Hoang Yen - Copywriter
An Nguyen - Senior Designer
Chou Ho - Designer
Khanh Hoang - Copywriter
