Budweiser's Brew Overnights campaign was postponed due to the COVID-19 pandemic. With bars and other beer consumption venues closed, the brand needed a simple yet meaningful way to stay top of mind.
The Masked King celebrated Budweiser drinkers as kings who wore their masks with style and confidence. The campaign gave mask wearing and social distancing a bold Budweiser look, showing that staying safe could still look cool.
Case Study
Collab with Headless
We created an exclusive collection of reusable, washable face masks in collaboration with Headless, an independent fashion brand from Vietnam. The collection launched with a lookbook featuring Vietnamese singer Hoàng Thùy Linh, before expanding through top influencers wearing the masks in everyday socially distanced settings across social media.
Credits:
Ngoc Nguyen - Creative Director
Yuko Mitsuhashi - Senior Art Director
Ngoc Thuy - Senior Copywriter
Dang Khoi - Senior Designer
