Key visuals were developed for the Johnnie Walker Philippines Festive VAPs, each with a distinct creative direction.
One leaned into Johnnie Walker's key brand assets, using the brand's signature colors and premium visual language, while the other took a more lifestyle-driven approach with a Filipino-inspired holiday backdrop to celebrate the Christmas season.
Paperboxes Key Visuals
Carry Cases Key Visuals
Cocktail Kit Key Visuals
Credits:
Yuko Mitsuhashi - (Freelance) Senior Integrated Designer
Yuko Mitsuhashi - (Freelance) Senior Integrated Designer
Cara Bautista - Associate Creative Director
