Herstory Lessons a Women's Month content series by Passionade Creative that celebrates the women behind some of the Philippines' most iconic brands. By uncovering lesser-known stories of female founders, inventors, and innovators, the campaign challenges common assumptions and gives long-overdue recognition to their contributions to the country's brand landscape.
A logo might have a man’s face. But that doesn’t mean that a man invented that product or founded that business.
Angkas
The illustration draws from Angkas' signature visual style and brand colors
Thank her every time you put on a hairnet and a helmet, and ride quickly and cheaply through the traffic of the city! Tara na! #internationalwomensday #womensupportingwomen
Source: Link in bio
Any references to recognizable brands, trademarks, or copyrights are used solely for artistic and commentary purposes, and remain the property of their respective owners. No affiliation, authorization, or endorsement is intended or implied.
Source: Link in bio
Any references to recognizable brands, trademarks, or copyrights are used solely for artistic and commentary purposes, and remain the property of their respective owners. No affiliation, authorization, or endorsement is intended or implied.
Rodic's Diner
Inspired by Rodic's retro diner identity, the illustration incorporates its iconic red palette,
and recognizable checkered pattern
and recognizable checkered pattern
Rodolfo and Dic might have taken the business over eventually. But lola started it with her daughters in 1949, and their original private concessionaire had her name on it. And another thing – the chopped tapa that we know today was the innovation of one of lola’s female apos! Girl power! #internationalwomensday #womensupportingwomen
Source: Link in bio
Any references to recognizable brands, trademarks, or copyrights are used solely for artistic and commentary purposes, and remain the property of their respective owners. No affiliation, authorization, or endorsement is intended or implied.
Source: Link in bio
Any references to recognizable brands, trademarks, or copyrights are used solely for artistic and commentary purposes, and remain the property of their respective owners. No affiliation, authorization, or endorsement is intended or implied.
Mandaue Foam
The illustration uses geometric shapes inspired by Mandaue Foam's logo,
including the brand's distinctive house icon
including the brand's distinctive house icon
It’s a generalization to say that a woman’s place is in the home. It’s a truth to say that Rosita’s place is at the top of a home empire.
Shout out to all the other moms that are incredible businesswomen! #internationalwomensday #womensupportingwomen
Source: Link in bio
Any references to recognizable brands, trademarks, or copyrights are used solely for artistic and commentary purposes, and remain the property of their respective owners. No affiliation, authorization, or endorsement is intended or implied.
Shout out to all the other moms that are incredible businesswomen! #internationalwomensday #womensupportingwomen
Source: Link in bio
Any references to recognizable brands, trademarks, or copyrights are used solely for artistic and commentary purposes, and remain the property of their respective owners. No affiliation, authorization, or endorsement is intended or implied.
Credits:
Yuko Mitsuhashi - (Freelance) Art Director
Trisha Tobias - Associate Creative Director
Nikki Golez - Chief Creative Officer
