A flexible mini merchandiser was developed for McDonald’s App Limited Edition Collectibles, designed to work across multiple campaigns throughout the quarter.
The in-store display was created to accommodate up to four products per release while keeping the McDonald’s branding consistent across different collectible themes.
The in-store display was created to accommodate up to four products per release while keeping the McDonald’s branding consistent across different collectible themes.
Product labels were applied as interchangeable stickers rather than being printed directly onto the merchandiser, making it easy to update for each new release.
Credits:
Yuko Mitsuhashi - (Freelance) Art Director
Sheriza Yu - Senior Art Director
Javey Villones - Deputy Executive Creative Director
Adri Bautista - Creative Director
Carlos Averion - (Freelance) Final Artist
Ferdinand Ortiz - Final Artist
