Part of Ariel's Impossible Stains campaign, this Back-to-School key visual featured a side-by-side comparison of Brand X and Ariel to communicate Ariel's superior cleaning power against tough yellowing stains.
To reinforce the Back-to-School theme, the signature Ariel green background was adapted with notebook-inspired elements to make the school context immediately recognizable.
Credits:
Rizzo Tangan - Executive Creative Director
Paulo Villones - Associate Creative Director
Yuko Mitsuhashi - (Freelance) Senior Art Director
