For years, Unilever CreamSilk followed a straightforward, problem-solution approach to its TV commercials. This product launch took a different direction, communicating the product's benefits through a more cinematic and visually driven narrative.
The campaign featured Miss Universe 2015 Pia Wurtzbach and introduced a more elevated visual identity for the brand centered on the concept of Ultimate Beauty.
The campaign featured Miss Universe 2015 Pia Wurtzbach and introduced a more elevated visual identity for the brand centered on the concept of Ultimate Beauty.
Key Visual
TVC
Credits:
Dave Ferrer - Chief Creative Officer
Brandie Tan - Executive Creative Director
Lorenzo Cruz - Creative Director
Min Roldan - Senior Copywriter
Joei Gregorio - Copywriter
Monica Tabag - Associate Creative Director
Yuko Mitsuhashi - Art Director
