As the official restaurant partner of Gilas Pilipinas during the FIBA Olympic Qualifying Tournament, Mang Inasal launched Pinag-Isang Puso (United Hears), an interactive microsite that united Filipinos around the world in support of the national basketball team.
By doing the Pinag-Isang Puso move with their mobile phones in hand, fans activated the microsite, which used motion-sensing and geolocation technology to register each move and pin their location on a live world map. Together, thousands of individual acts of support created a real-time visualization of Filipino support from around the world.
The campaign rallied supporters across 70 cities, 24 countries, and six continents, bringing Filipinos together behind Team Gilas regardless of where they were in the world.
Credits:
Eugene Demata - Executive Creative Director
Dan Pambid - Creative Director
Yuko Mitsuhashi - Art Director
Jaja Dela Cruz - Copywriter
Nif Ruedas - Creative Technologist
