Part of Ariel's Impossible Stains campaign, this project explored concepts centered around relatable stain scenarios.
The creative development process explored multiple stain scenarios featuring different types of stains, hero garments, and characters. Following concept discussions, the hero stain was narrowed down to ballpen stains, which became the focus of both Close the Deal Delia and Thesis King Theo.
The work below showcases the concept development phase and the initial presentation keyframes.
Close the Deal Delia was ultimately selected for production.
Close The Deal Delia
Thesis King Theo
Final Produced Film
Credits:
Rizzo Tangan - Executive Creative Director
Yuko Mitsuhashi - (Freelance) Senior Art Director
