Summer heat can leave hair feeling dry, dull, and lacking moisture, making it harder to maintain a fresh and healthy look.
This campaign showed how CreamSilk’s limited-edition Fresh Hydration conditioner helps revive summer-dry hair, leaving it feeling hydrated and refreshed.
Key Visual
TVC
Credits:
Dave Ferrer - Chief Creative Officer
Brandie Tan - Executive Creative Director
Lorenzo Cruz - Creative Director
Min Roldan - Senior Copywriter
Joei Gregorio - Copywriter
Monica Tabag - Associate Creative Director
Yuko Mitsuhashi - Art Director
