Axe Ice Chill features cooling technology that can reduce body temperature by up to six degrees (-11 ºF).
The localized video series adapted Axe's global You're Hotter When You're ChillYou're Hotter When You're Chill campaign through awkward flirting scenarios where men tried too hard. Axe Ice Chill's cooling technology became the turning point, showing that sometimes the coolest move is to simply chill out.
The localized video series adapted Axe's global You're Hotter When You're ChillYou're Hotter When You're Chill campaign through awkward flirting scenarios where men tried too hard. Axe Ice Chill's cooling technology became the turning point, showing that sometimes the coolest move is to simply chill out.
Credits:
Gary Amante - Executive Creative Director
Yuko Mitsuhashi - Art Director
Lara Espineda - Art Director
Nikko Borromeo - Copywriter
