Many women rely on shampoo alone, unaware that it strips away nutrients essential for healthy hair.
This campaign highlighted the importance of using CreamSilk Conditioner every day to restore lost nutrients, transforming frizzy hair into standout straight, sleek hair every day of the week.
Key Visual
TVC
Credits:
Dave Ferrer - Chief Creative Officer
Brandie Tan - Executive Creative Director
Lorenzo Cruz - Creative Director
Min Roldan - Senior Copywriter
Joei Gregorio - Copywriter
Monica Tabag - Associate Creative Director
Yuko Mitsuhashi - Art Director
