Skechers launched the Go With Sketchers campaign to refresh the brand's appeal among younger consumers while staying true to its reputation for comfort. Rather than asking people to adapt to their shoes, the campaign positioned Skechers as footwear that adapts to every lifestyle.
A vibrant board game-inspired world served as the campaign's central visual device, following Van Mai Huong, H'Hen Nie, and Quang Vinh through different moments of their day in Skechers. Inspired by the unpredictability of a board game, it reinforced the idea that whatever the day brings, you can Go with Skechers.
Omnibus Key Visual
Quang Vinh
H'Hen Nie
Van Mai Huong
Credits:
Ngoc Nguyen - Creative Director
Yuko Mitsuhashi - Senior Art Director
Pham Quoc Viet - Designer
Thanh Hao - Designer
Ngoc Thuy - Senior Copywriter
Mai Huong - Senior Copywriter
Hoang Yen - Copywriter
