Cocktail Culture is a video series featuring cocktail recipes made with different Johnnie Walker labels, each with its own distinct visual identity.
Storyboards were developed for the Johnnie Walker Black line, following an art direction with a vibrant, contemporary aesthetic to appeal to a younger audience. Saturated colors, sleek glassware, silver metallic accents, and modern surfaces and backgrounds replaced traditional finishes to differentiate from the Johnnie Walker Gold line.
Storyboards were developed for the Johnnie Walker Black line, following an art direction with a vibrant, contemporary aesthetic to appeal to a younger audience. Saturated colors, sleek glassware, silver metallic accents, and modern surfaces and backgrounds replaced traditional finishes to differentiate from the Johnnie Walker Gold line.
Johnnie GG
Johnnie Sour
Credits:
Yuko Mitsuhashi - (Freelance) Senior Integrated Designer
Yuko Mitsuhashi - (Freelance) Senior Integrated Designer
Cara Bautista - Associate Creative Director
