Bioré relaunched its Facial Foam range with refreshed packaging designed to better appeal to Gen Z. The previous packaging lacked differentiation and felt dated compared to other facial foams in the market.
To connect with the target audience, we featured Bioré's brand ambassador, My Anh, and leaned into the Y2K aesthetic, incorporating holographic elements throughout the campaign. This visual direction was carried across the campaign's social media assets to create a cohesive brand identity.
Key Visual
Teaser Post
TikTok was chosen as the primary platform, with the iTVC designed in a vertical format optimized for mobile viewing. The music and lyrics were also crafted using Gen Z language and expressions to better resonate with the audience.
The film ends with My Anh doing a signature pose that frames her glowing face. The pose was intended to be easily recreated for TikTok challenges and amplified by KOCs and KOLs, giving the campaign a distinctive visual asset.
iTVC for TikTok
Sustaining Social Posts
Credits:
Ngoc Nguyen - Creative Director
Yuko Mitsuhashi - Senior Art Director
Trinh Lu - Senior Copywriter
An Nguyen - Senior Designer
Chou Ho - Designer
Khanh Hoang - Copywriter
