Ensure Gold's Tet campaign, Unforgettable Promises, encouraged Vietnamese caregivers to fulfill the promises they had long made to their parents by prioritizing their health and well-being. As families faced growing uncertainty during the pandemic, the campaign reminded audiences that there was no better time than the present to act.
Rolled out across more than 17 integrated touchpoints with mobile-first formats, the campaign created a cohesive and emotionally engaging brand experience.
Key Visual and Tet Film
Case Study
Credits:
Ngoc Nguyen - Creative Director
Yuko Mitsuhashi - Senior Art Director
Ngoc Thuy - Senior Copywriter
Mai Huong - Senior Copywriter
Oanh Truong - Senior Designer
Thanh Hao - Designer
